About Us

Jessie Freschl

Launched in 2011, FreschStyle is a business whereby New York’s Jessie Freschl helps NYC clients better their wardrobe and discover their stylish edge. Jessie offers a variety of services to her varied clientele, including personal shopping, private shopping appointments, and closet consultations. Tailoring to her clients’ individual and unique needs, Jessie works closely with them to cultivate a fashion profile that fits their budget and adapts to their already developed personal style.

Jessie hails from a rich lineage of fashionable entrepreneurs, most notably her mother, with whom she ran the operations of her family’s high-end clothing boutique, Gigi of Mequon, in Milwaukee, WI. As a buyer for contemporary and designer apparel, she has had ample experience working closely with designers to identify what specific trends and styles work for the consumer. Jessie now brings her expertise to the private sector, using her keen eye to develop some of New York’s most coveted closets.

In September of 2012, FreschStyle introduced its first ever charity initiative, combining philanthropy and fashion to benefit local, national and global non-profits. The project, appropriately named Covet Closet, aims to help those in need by cleaning out coveted closets in NYC and selling those clothes for charity. Fusing a love of shopping, entertaining and altruism, Covet Closet recently moved into a showroom in Chelsea at 530 West 25th Street, where they take private shopping appointments, and host clients and their friends to shop the Closet and peruse current edited collections of her favorite designers in the industry.

Heading both FreschStyle and its subsidiary, Covet Closet, Jessie is the epitome of the modern-day entrepreneur. Jessie lives on the Upper West Side of NYC with her husband, 3 young girls, and their havenese, Leo.

Leeana Vidlock

Leeana Vidlock joined Freschstyle in June of 2015 as a Senior Stylist. She has styled clients in Manhattan, Brooklyn, East Hampton, Greenwich, San Francisco and Austin, TX. She comes to us with an extraordinary eye for organization and a flair for fashion. Having grown up in California, she combines her breezy style with NYC sophistication. Leeana is very well traveled and has pulled inspiration from almost every continent! Her experiences have trained her to effortlessly curate her clients’ wardrobes based on their needs and lifestyle.

She is wonderful at assessing trends, helping you understand and develop your personal style and is very resourceful when it comes to finding that perfect addition to your wardrobe.  Leeana has a background in fashion and interior design and a passion for social media.  On top of that, she is a trained chef, health coach and an avid boxer.

Leeana enjoys traveling, cooking, entertaining and curating wardrobes!

Lindsay Pasco

Lindsay Pasco joined the Freschstyle team as a senior stylist in July of 2015. Born and raised in New York, she developed her creative fashion aesthetic at a young age.

During college she obtained a Bachelor’s Degree in Public Relations. Lindsay also spent time in Europe studying fashion design. Her eye for artful fashion was heavily influenced by European culture and further inspired her love of styling.

Lindsay comes from a high-end retail background where she cultivated long standing client relationships, worked closely with buyers, and learned the intricacies of the fashion retail business.

With years of styling men and women, a keen eye for organization, and strong attention to detail, Lindsay has developed the ability to enrich her client’s lifestyle wardrobe based on their individual needs.

In her spare time, Lindsay teaches yoga and health wellness. She is a true to herself New York City girl, tuned into her love of fashion, and healthy living!